

Diagnosing social media’s Misinformation Pandemic

Diagnosing social media’s
Misinformation Pandemic


Social media isn’t designed to inform, but engage us.
The Misinformation Pandemic makes it harder for government and public health officials to fight the spread of COVID-19. We’re calling on social media platforms to take responsibility.
Misinformation
Misinformation captivates us. Pulling on emotions to trigger engagement.

Algorithm
This engagement feeds social media algorithms which infect the masses, prioritising engaging content over accuracy.

The spread
As the truth becomes harder to discern, mistrust and confusion spread.

Harms
Vital information is lost, conspiracies take hold and ultimately lives are at risk.
